Favorite reads - The Tree of Knowledge

This groundbreaking and insightful book by Humberto R. Maturana and Francisco Varela is a great read if you're interested in understanding human understanding. A bit of a mouthful I know, but as entrepreneurs its obviously crucial for us to understand the way others think.

Published back in 1998, the content of this book will appear as groundbreaking to many for years to come. Do yourself a favor and give this one a go. not only will it help you understand your clients or market better but best of all it will assist you in understanding yourself.

http://www.amazon.com/Tree-Knowledge-Humberto-R-Maturana/dp/0877736421/sr=8-1/qid=1157800189/ref=pd_bbs_1/104-6438948-6808761?ie=UTF8&s=books