Friday, October 16, 2009

Google Profit Means Recovery May Be Near?

With the news today that Google has made record profits of $1.6 Billion for the last quarter, the good news is that it may be due to the fact that those advertising on the search engine is seeing light at the end of the tunnel.

For many small businesses Google remains the most effective advertising channel through its pay per click strategy where businesses only pay for the visits they receive from potential clients searching for something on specific. Mainstream advertising can be extremely expensive and often buying what small business owners can afford. But Google has revolutionized the way we look at advertising.

With many of the businesses we have started, advertising on Google has been a key contributor to the success we have experienced and moving forward this will keep on being the case. Press advertising is not only expensive but often difficult to measure in terms of results. Visits from potential clients to websites such as SA Business Plans and the Investors Network has soared and this is solely due to the increasing customer confidence in the future.

With the recent profits announced its clear that businesses are increasing their ad spend and web visitors, being the real power behind the increased inflow of profit is importantly clicking on ads and hence on the look out for products and services to purchase.

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