Thursday, August 03, 2006

11 to 20 of the most common ecommerce mistakes by small business in South Africa

For those of you who were wondering where the rest of the top 20 is, let me put you out of your misery. Most of the small business owners, including myself did at some point and I have no doubt will again make some of these mistakes. How do we react and correct these mistakes once made? This could be costly but very much necessary to reaching your objectives.

Mistake 11 - Inefficient Site Design

Mistake 12 - Not Accepting Credit Cards On line

Mistake 13 - Not Addressing Security Requirements

Mistake 14 - Not Understanding and Addressing Fulfillment Issues

Mistake 15 - Lack of Customer-Centered Focus

Mistake 16 - Inadequate Site Contents

Mistake 17 - Not Having An On line Newsletter

Mistake 18 - Not Properly and Effectively Using Search Engines to Your Advantage

Mistake 19 - Not Marketing The Site Mistake 20 - Not Maintaining Your Site Once It Is Built

For further details on this and possible solutions, look out for my forthcoming Ebooks, which a little birdie tells me may be free to all 'viva small business' subscribers.

To your success,



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