11 to 20 of the most common ecommerce mistakes by small business in South Africa
For those of you who were wondering where the rest of the top 20 is, let me put you out of your misery. Most of the small business owners, including myself did at some point and I have no doubt will again make some of these mistakes. How do we react and correct these mistakes once made? This could be costly but very much necessary to reaching your objectives.
Mistake 11 - Inefficient Site Design
Mistake 12 - Not Accepting Credit Cards On line
Mistake 13 - Not Addressing Security Requirements
Mistake 14 - Not Understanding and Addressing Fulfillment Issues
Mistake 15 - Lack of Customer-Centered Focus
Mistake 16 - Inadequate Site Contents
Mistake 17 - Not Having An On line Newsletter
Mistake 18 - Not Properly and Effectively Using Search Engines to Your Advantage
Mistake 19 - Not Marketing The Site Mistake 20 - Not Maintaining Your Site Once It Is Built
For further details on this and possible solutions, look out for my forthcoming Ebooks, which a little birdie tells me may be free to all 'viva small business' subscribers.
To your success,